Designing winning business platforms is both art and science, and nowhere is that more apparent than in the naming process. While some elements remain subjective, the more rigorous we are in proactively identifying measurement criteria, the more opportunity we have to both garner greater brand equity and to meet and exceed your expectations.

At Harrington Design Company, our name-generation process does more than provide our clients a list of choices. From the literal to the emotionally evocative to the idiosyncratic, by exploring various "angles of attack," we help clients arrive at a sharp focus. Who are you today? Who do you want to be tomorrow? Who are your customers today? And who do you want them to be tomorrow? All are questions which underpin our branding process, especially when it comes to something as critical as your company, service and product names.