Harrington Design was challenged with creating an online experience for the top-selling Predator Cues line of professional pool cues. With over 60% of the top male professionals using Predator technology, it was critical that the Web site reward the customer. Harrington Design achieved this by creating an emotional experience for the visitor and backing it with a strong message of Predator innovation and technology. Secondary goals included a user-friendly cue selector, product demos and a dealer locator.

Predator's dealer registrations were increased by 50% in the first month and newsletter registrations up by 25%. An ad campaign promoting the BK2 Break Cue drove traffic to a new product demo and sweepstakes giveaway. Sales results pending.

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Amelia Occasions is a Wedding Design Service offering exclusive multi-day wedding design and coordination on Amelia Island, Florida. This Web site is intended as a lead-generation tool and information vehicle for the client. The client wanted to create a distinctive and beautiful Web presence showcasing photography from island weddings. Due to the upscale nature of the product, the client hired a local design firm known for creating exceptional Web experiences. The challenge was to bring a tactile moving experience to a cold medium. We solved this by using textured surfaces and warm photography. The client booked three major events in the first three months.

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