Designing winning business platforms is both art and science, and nowhere is that more apparent than in the naming process. While some elements remain subjective, the more rigorous we are in proactively identifying measurement criteria, the more opportunity we have to both garner greater brand equity and to meet and exceed your expectations.

At Harrington Design Company, our name-generation process does more than provide our clients a list of choices. From the literal to the emotionally evocative to the idiosyncratic, by exploring various “angles of attack,” we utilize the process to help clients arrive at a sharp focus for all their communications. Who are you today? Who do you want to be tomorrow? Who are your customers today? And who do you want them to be tomorrow? All are questions which underpin our branding process, especially when it comes to something as critical as your company, service and product names.

Everything you do from this point forward will be in service of your name. But you don’t have to invest $100,000 or more in order to leverage the naming power of the boutiques. You can rely on our process. And the strategic network of experienced pros which make up Harrington Design Company.

There’s only one thing better than a great name and a hard-working themeline to capture your prospects’ attention. A complete corporate identity package serves your business by translating your key messages into visual form.  Done well, your logo, stationery system and other branded collateral do what words alone simply cannot. Moreover, these elements, when thoughtfully engineered, have the capacity to work together in a dynamic and harmonious way which creates an instantaneous emotional takeaway. You want to say you’re a leader?  Don’t just say it. Show it. With award-winning design and an attention to strategically-integrated detail. 

With a breadth of experience successfully serving both Fortune 500 and neighborhood businesses, at Harrington Design Company we think of outstanding corporate identity programs as body language for your business. Because it’s impossible to always be there to make the sale yourself, we create the communication materials powerful enough to speak on your behalf. And every customer or client touchpoint becomes your opportunity to communicate volumes, all without having to utter a single word.

It’s important for your brochures, direct mail and annual reports to stand out from the crowd. But even more critical is the substance. Harrington Design Company believes that solid ideas based on sound research and intuition not only get noticed, but produce results that transform corporate destinies.

Consumers are more elusive than ever. Great ad campaigns embrace that and leverage the quirky nature of consumers to build brand loyalty. Harrington Design Company uses the Design approach to match strategic positioning and creative concepts that speak to your audience. We reward the consumer for choosing you.

Media

Throw out the rate book. When you've been buying local, regional
and national media as long as we have, you have the clout to leverage some incredible deals. Our media partner makes even the most modest budget fat with added value. But it's more than just money
at stake. We have the research and technology to pinpoint your target audience and make your ad dollar work harder. Being at the right place at the right time with the right message. That's what it's
all about.

Once your corporate makeover is completed, promoting it effectively makes the difference between mild success and wild sensation. Modern media and public relations is all about finding the niche market and reaching the key influencers. Novel and evolving techniques are required to hit this moving target. Our Public Relations partner will design a comprehensive annual plan to promote your company and avert potential crisis.

Most companies have a Web site now and know that the Web is an important component of the brand package. There are few companies that approach their Web presence from the consumer's perspective and are willing to commit the resources to making the consumer's experience a truly great one. Harrington Design Company believes the power of design, when applied to the Web, can do more than enhance your brand. It can transform it.

Our design and development team loves a challenge. If this is your first site or version 5.0, our team can help.

Here's our range of Web services:

• site architecture
• design
• copywriting
• css standards-based coding
• flash animation and development
• custom web applications
• ecommerce systems
• content management
• search engine optimization

Consumers today get information in ways we couldn’t have dreamed of a decade ago. A recent Business Week article described the end of the Information economy and the beginning of the Creative economy. Where new ideas are the commodity and invention is the building block of businesses. Harrington Design Company is constantly looking for the latest ways to reach your audience. We stay on top of what Design is doing today.